With the empire striking back in full force, the third season of IPL is also expected to rock like the previous ones. One who keeps regular updates of this rippled game format will surely be aware of the current situation of cricket. But the signs of recessions too can be seen on IPL with all the biggies associated with this game format decide to tighten their belt by saving huge bucks by not going for new promotional activities like the promotional video known to attract millions of eyeballs.
But with all the corporate honchos on the side as sponsors, it has to be a grand affair. Through the investment of huge amount of money into this venture, the attention of media will always be on this sport. As cricket is more than an obsession for the Indian crowd, this factor is utilized by coupling it with the support of the rich and famous along with those who are into the show business and the result is what you see throughout these matches.
With giant companies like DLF sponsoring this event for US$50 million for the title rights of IPL for 5 years, you can only expect some of the most biggest and sought after cricket players around the world who are been roped in like Sourav Ganguly, Shane Warne, Sachin Tendulkar, Andrew Symonds, Sanath Jayasurya, Shane Bond, Adam Gilchrist, M. S. Dhoni and many more. With teams like Kolkata Knight Riders, Chennai Super Kings, Royal Challengers, Delhi Daredevils, Kings-XII Punjab from central India, Rajasthan Royals, Deccan Chargers and Mumbai Indians, every Indian would relate themselves to this unique game format creating Great Spirit across the country.