After a lifetime of working in entertainment, I believe that now is the most exciting opportunity for any creative artist whether their expertise is as an actor, musician or DJ to launch or step up their business, become famous and make some serious money for life.
Vincent Van Gogh was arguably the greatest painter of our time. His most basic etchings are declared masterpieces and sell for millions of dollars – yet he died distraught, penniless and unloved.
Imagine if he’d had access to Facebook.
He could have created a Fan page, made friends with wealthy benefactors and galleries and had sales events.
If the money was slow to come in, he could have started making connections on LinkedIn with corporate clients, rich philanthropists and people who knew people who had disposable cash.
He could have tweeted his thoughts and genius to create followers worldwide who wanted to know his every move, his choice of colours and the type of wine he’d enjoy before going to sleep.
He could have held a series of painting masterclasses on You Tube and then sold the entire boxed set through his blog. Each classic would make a formidable training session as thousands would learn, share with their friends and give him invaluable feedback on why they loved his work.