I have never known a more exciting time to be an entertainer. For the first time in history an artist can create the material, find an audience, market themselves, organise their events and launch their career completely from their laptop.
That also includes being mentored by industry experts, collecting fees, producing and selling their own back-end products and communicating with their loyal fanbase whilst on the move – shopping, attending a permier or waiting back stage before performing.
My name is Dave Crane and I am an ex-radio presenter and DJ, my current choice of entertainment is as a stage hypnotist, motivational speaker and MC. I have watched the power base of conventional entertainment evolve and turn 360 degrees within the last few years where the establishment has had to accept their artist’s direct relationship with their audience.
A record company could once pick and choose the fate and success of any artist (or at least the budget they would spend with their marketing) and it would be a simple talent versus numbers game. If the artists was talented enough and the record company boss wanted to unleash enough cash – there was likely to be a huge hit according to the formula.
Those were the good old bad old days.
So much power in the hands of a few experts.
Nowadays, it is very very different.
Each artist can bypass the record company blessing completely through Myspace, Facebook fanpages and videos on You Tube. They can get fans to follow them on Twitter and tell their own friends to do so too.